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Friday, February 11, 2011

Mistakes Made by Photography Entrepreneurs

If passion equaled profits, then many photographers would be instant millionaires. Unfortunately for us photographers, this type of business is 20% photography and 80% business. That is why many phenomenal photographers don’t succeed at making their passion a profitable venture.

If you want to make money doing the things you are passionate about, you have to change your way of thinking. You have to start treating yourself like a business owner. When you are able to make that mental shift, your passions will help you produce income, and enrich your quality of life.

I want to help you avoid some of the mistakes that most entrepreneurs make. Surprisingly, these mistakes are often made in other types of businesses as well, not just by photographers.

Here are the most common ones that a lot of photographers make who want to change their hobby into a real money business:

• They don’t know where to start, so they never do.

• They are unclear on their direction.

• They are great photographers, but haven’t yet developed great business skills.

• They fail to find their niche.

• They don’t structure their business properly, exposing themselves to liability, increased taxes, and limited financial resources.

• They don’t market their talents to the right audience.

• They don’t build a brand from which they can eventually walk away.

It’s everyone’s dream to make money doing the things they are passionate about. My recommendation is to start by avoiding these common mistakes I mentioned above and you’ll be on your way to developing your photography business.

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