Lemar - It's Not That Easy (photoshoot video)

"It's Not That Easy" is the first single taken from British R&B singer Lemar's third album The Truth About Love.

Before the single's release, "It's Not That Easy" made the top 3 of the UK radio airplay chart and the top 10 of the TV airplay chart. The week prior to the single's physical release, "It's Not That Easy" entered the top 75 at #41 on downloads alone. In its second week on the chart, once the physical CD and vinyl formats were in store, the single launched Lemar back into the top ten of the UK singles chart, after his previous single, "Don't Give It Up", peaked outside the top twenty. "It's Not That Easy" peaked at #7.